The short PP fiber used for production of catering utilities and its characteristics were introduced.

A Study on Food and Beverage Product Experiencing Design;

In light of the factors,such as scenic theme,touring time,traveling means and scenic spot service,in combination with experiential marketing strategy,appropriate food and beverage products are designed to better the tourists experience of the quality service.

As other products, the catering products have market lifespan and a -life circle, composed of four periods introduction, growing,maturation and dedination.

This captious nature is in a spiritual level, while in many times it means a playful action that makes our subjective consciousness obtain happiness, of course containing the spiritual amusement demand for catering products belonging to the life culture.

Applying t he advanced management thought and technology of VE,on the base of the investigati on to the present situation on diet industry,the paper studies systematically th e problem on innovation of diet products and provides scientific methods to deve lop new diet products.