Visual Culture s Influence on Advertising Communication;

Research on the Problems and Countermeasures of Intercultural Advertising Communication;

The traditional advertising communication model which mainly focuses on transmitting information can t meet the requirements of information economy any more.

The Study of Ideology of Advertising Communication;

the paper contends that advertising should meet the mental needs of the audience in order to touch them to the heart by way of being sincere,benevolent and beautiful.

Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies.

The interaction is a process of participation and experience,and the interactive advertisement is such a communication model,which makes the way people acquire information full of pleasant surprise,interest and feeling of freshness.

At present,in many universities ad education goes out of time,a nd ad transmission teaching is not fit for the quality education advocated by the Ministry of Education of our country.

In 2000,with the skills of interactive communication progressed,those features of mass communication medi.

The emergence and development of Interactive Communication have changed the traditional unidirectional mode of mass-communications, which causes that not only the ideas and strategies of communication of TV media but also the psychology and habit of conception of the audience have also changed a lot.