The paper obtains the equilibrium price,brand advertising,generic advertising,value function and the equation of market share which expands the conclusion in Prasad and Sethi.

Visual Culture s Influence on Advertising Communication;

Research on the Problems and Countermeasures of Intercultural Advertising Communication;

The traditional advertising communication model which mainly focuses on transmitting information can t meet the requirements of information economy any more.

The Study of Ideology of Advertising Communication;

the paper contends that advertising should meet the mental needs of the audience in order to touch them to the heart by way of being sincere,benevolent and beautiful.

Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies.

Guangzhou Traditional Brand: Analysis of Present Situation and Suggestions for Brand Communication;

Brief Talk about Mark Gene and Brand Spread;

According to the point of view of scientific management and enterprise branding,we probe into a good many feasible tentative plans when the tobacco brand spreading in the new situation.

The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning.