2) brand perception
品牌感知
1.
In the process of the consumer forming the brand trust,various concepts,derived from the psychology nouns,such as brand perception,brand attitude,brand emotion and brand personality,are the cornerstone,guarantee,tie and i.
消费者在形成品牌信任的过程中,各种在心理学名词基础上衍生出的概念如品牌感知、品牌态度、品牌情感和品牌人格等是品牌信任形成的基石、保证、纽带及内化。
3) brand personality
品牌个性
1.
The empirical study on domestic consumers s recognization on brand personality;
国内消费者对本国品牌个性认知的实证研究
2.
Study of brand personality and the dimensions of its structure;
品牌个性及其结构维度理论研究
3.
Establish brand personality to rebuild corporate physique;
塑造品牌个性、再造企业筋骨
4) brand individuality
品牌个性
1.
Culture character is the presentation basic of the brand individuality.
文化特征是女装品牌个性表述的基础,品牌个性则决定品牌的魅力与灵魂所在。
2.
Studies on the subject of brand individuality,brand trust and brand loyalty started in the last century abroad,while we began to study it only in the last few years at home.
品牌个性,是消费者区分产品的重要依据;品牌信任、品牌忠诚则涉及品牌在消费者心目中地位的保持问题。
5) brand character
品牌个性
1.
The enterprise,in order to maintain its brand advantage,has to innovate its core value and management philosophy,therefore its brand character is enhanced.
企业要想维持品牌强势,就必须从核心价值、经营理念上创新,彰显品牌个性。
6) brand individualization
品牌个性化
1.
The brand individualization can strengthen consumer s brand loyalty,thus forms the long-lasting brand competitive power.
品牌个性化能增强消费者的品牌忠诚度,形成企业持久的品牌竞争力。
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条