1.
The Two Latitude Structure Model of Consumer Sensitivity and Brand Emotion:New Market Segmentation Prientation;
市场细分的新取向——基于消费者敏感与品牌情感二纬结构模型
2.
The Effect of Customer s LTO on Brand Affect, Brand Commitment and Brand Loyalty;
消费者长期导向观对品牌情感、承诺和忠诚的影响关系
3.
The Effective Utilization of Emotion Marketing in the Brand Molding Process of Agricultural Product
情感营销在农产品品牌塑造中的有效运用
4.
Discussing Modern Mascot Design from Brand and Passion;
从品牌和情感角度探讨现代吉祥物设计
5.
Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences
基于情感偏好的品牌延伸模型及经济分析
6.
A Study of Influence of Brand Personality Perception on Brand Loyalty
品牌个性感知对品牌忠诚的影响研究
7.
"Yellow" conveys warmth, lucidity and pleasant sentiment, standing for aspiration toward the brand name.
“铭黄”富有温馨、明快、愉悦的感情，代表该品牌的期望
8.
Effect of Brand Credibility on Price Sensitivity Online;
网上购物情形下品牌可信性对价格敏感性的影响研究
9.
A New Sight into Consumer Behavior toward Brand;
品牌敏感:消费者品牌行为研究的一个新课题
10.
Market Analysis Based on Brand Sensitivity and Price Sensitivity;
基于品牌敏感和价格敏感的市场细分
11.
Research Perceived Quality of Private Brand Merchandise in Retail Enterprises;
零售企业自有品牌商品感知质量研究
12.
Perceptual Consumption and Establishment of Perceptual Brand of Wool Sweater;
羊毛衫产品的感性消费与感性品牌的打造
13.
Research on Influences of Brand Quality Differences and Consumer Product Involvement upon Brand Sensitivity;
品牌质量差异、消费者产品涉入程度对品牌敏感的影响研究
14.
MECHANISM OF FAR-EXTENSION EVALUATION IN LOW-EVOLVEMENT CONTEXT;
低卷入情境中品牌远延伸的成功机制
15.
They give customers a sense of community.
品牌使消费者有一种群体感。
16.
The Influence of Customer Perceived Risk on Green Brand Evaluation;
顾客感知风险对绿色品牌评价的影响
17.
Research on Customer Value and Utility of M-Zone Brand;
动感地带品牌的顾客价值与效用研究
18.
An Empirical Research on the Influencing Factors of Consumer Brand Sensitivity;
消费者品牌敏感影响因素的实证研究