This article illustrates the methods , rhetorical characteristics and skills adopted in idioms translation as well as the com.

The study of the basic knowledge of syntactical figures, form of expression, especially the thorough and careful study of their rhetorical characteristics can help us better understand and grasp syntactical stylistic devices and therefore, it can in the meanwhile, help us not only improve our reading ability of appreciation, but also raise our writing level.

This paper discusses the rhetorical devices of advertising English in terms of figure of speech,personification,repetition,rhyme,hyperbole,pun,parody and euphemism.

This paper analyzes the characteristics of advertising English from the aspects of morphology, syntax and rhetorical devices based on many real examples of advertisement.

Three-phoned vocabulary in modern Chinese has taken on its unique rhetorical features.

The rhetorical features and methods of news headline as well as express effectiveness of those rhetorical methods were generalized and analysed by quoting plentiful examples.

This phenomenon is closely related to the translators\' ignorance of different rhetorical features of Chinese and English,which requires translators to shift their perspectives in the process of translation and take target readers\' needs into consideration.

But among the four aspects, oral language has its own special rhetoric characteristics, which, generally speaking, are related with its directness, lack of preparation and informality.