This paper,by discussing the approaches to the Chinese-characterized translation of the loan words from English,tries to explore the regulations from the modern Chinese language characteristics and the underlying cognitive psychology of language in the absorption of the loan words.

The present paper attempts to expound that Chinese-characterized translation of new loanwords reflects the Chinese characteristics and the cultural mentality of Chinese nation in the translation and uses of new loanwords.

Cross-culture Communication and C-E Translation of Public Signs;

How to Choose Appropriate Subject in C-E Translation;

From the perspective of discourse analysis based on Halliday’s systemic functional model, this paper argues that in E-C translation the analysis of transitivity structure and cohesive device in the source text plays a very important role in the accurate comprehension and faithful reproduction of its linguistic features and its profound implications underneath.

Lots of E-C translation exercises by postgraduates show that this transfer is both necessary and practical and is a significant way to promote their competence of translation.

However,few discussions are made about the treatment of the tense in E－C translation books.

Over-redundancy in Chinese-English Translation and its Causes;

On Chinese-English Translation of Management Terms;

The Noun Plague and Ways to Avoid It in Chinese-English Translation;

Three hierarchies of English Chinese translation are proposed:translation of literal meaning, translation of actual meaning and translation of the original flavor The last is the most effective approach in dealing with some subtle situations in cross cultural communicatio

It has become the focus of people\'s attention with its increasing importance in English Chinese translation especially in recent years.