Research on Influences of Brand Quality Differences and Consumer Product Involvement upon Brand Sensitivity;

So this paper first creatively combines the consumer sensitivity with brand emotion to construct the new market segmentation model,of which the consumer sensitivity includes the brand sensitivity and price sensitivity,brand emotion includes the truly emotion and due emotion.

Brand sensitivity means consumers pay more attention to the brand when they make purchase decisions.

In the process of the consumer forming the brand trust,various concepts,derived from the psychology nouns,such as brand perception,brand attitude,brand emotion and brand personality,are the cornerstone,guarantee,tie and i.

Here through the analysis on the emotional design and the establishment of brand emotion, the significance and prospects of setting up the brand emotion based on the national features would be discussed.

It is found that negative correlation relationships exist between perceived loss degree of products injuries incidents and brand loyalty,and brand trust can positively moderate the relationship,the moderate effect of gender difference and brand emotion fails to be confirmed.

Effects of tannic acid on the development of larvae of the fenvalerate-resistant and susceptible strains of Culex pipiens pallens (Diptera: Culicidae);

Respiratory rates of 3-5 instar larvae of the susceptible strain (SS), near isogenic lines-resistant strain (NILs-RR), resistant strain (RR) of the beet armyworm, Spodoptera exigua (Hübner) to lambda-cyhalothrin were determined under the condition of 25±l℃, RH 70%, illumination 3 000 lx and photoperiod 14L∶10D.

By using methods for insect ecology and SDS-PAGE techniques,the thermotolerance,constituents and contents of heat shock proteins (HSPs) were investigated after the avermectin-resistant and -susceptible strains of Tetranychus cinnabarinus were subjected to heat stress.

In order to detect the genetic change in the pesticide-resistant strains of the oriental fruitfly Bactrocera dorsalis (Hendel), the genomes of a sensitive strain and three pesticide-resistant strains (TrR-resistant strain, AlR-resistant strain and AbR-resistant strain) of the fruitfly were screened using two microsatellite DNA primers.

Taking the China\'s steel industry as example,we can use the KIEP\'s sensitive product selection method,ensure the sensitive products of China\'s steel & iron industry and explore the expected effects on the industrial of China from the micro aspects.