Based on the theory of marketing ethics and relevant literatures,this paper empirically tests the effect of reference groups′ behavior intention and salespersons′ ethical evaluation on their behavioral intention of gray marketing from the seller′s standpoint.

Ethical Evaluation on Gray Marketing in People s Republic of China;

Experimental Effect of Ethics Training in the View of Gray Marketing

The article analyzes the dilemma of the university and suggests that university should involve in the market actively,set up marketing thought and take marketing behavior in order to prompt the technology transfer.

The article takes the Sanmen River National Forest Park in Liuzhou as an example,and launches an investigation on the forest eco-tourism main segment marketcity people s intention and behavior tendency of the forest eco-tourism through the questionnaire survey.

After surveying the sports awareness,attitudes and behavior tendency of the private enterprise entrepreneurs and the masses,the following conclusions are made: The entrepreneurs and the masses awareness and understanding of the national people fitness programs are not high.

The article discusses the concept of cultivated land resource security and classification of protectors firstly,then analyses protectors\' behavior tendency and their game relation.