The present thesis firstly interprets "the entertainment communication and then outlines the ethi-cal drawback on the entertainment communication and finally elaborates proper ethic standards of it, namely, com-munication freedom and responsibility for society to unify, the utilitarianism and humanities spirit to unify, enter-tainment function and aesthetic function to unify.

Guangzhou Traditional Brand: Analysis of Present Situation and Suggestions for Brand Communication;

Brief Talk about Mark Gene and Brand Spread;

According to the point of view of scientific management and enterprise branding,we probe into a good many feasible tentative plans when the tobacco brand spreading in the new situation.

The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning.