Thoughts on Publishing Culture from“Reading”to“Visual”;

This research takes Beijing publishing culture from Liao dynasty to the latter Qing dynasty as the research topic.

The study takes the publishing culture of Chinese University Press as the main subject.

The paper discusses the views of publication culture on the root source and solution of producing false books,from three points of the publication,the main bodies Cultural Idea,the policy and regulation culture,and the readers sychological culture,put forward the ways kf keeping false books within limits.

However,what and how do we should export? We can learn much from Lin Yu-tang s strategy of culture exporting,especially from his successful experiences.

Against the background of economic globalization and multi-unit culture, culture export is a must-be tendency.

Vocabulary export is a part of culture export.

The aim of this study is to find the organization and job related factors that may influence the level of employee satisfaction in the reforming publishing corporations and examine the relationship between employee satisfaction and turnover intention.