By analysize the current developments (that is the sevral exsiting management modes) and the problems of China\'s private hotel area,the author sum up the development approach to the private hotels area.

With the rapid development of tourism economy in China, privately-owned hotel enterprises have improved and expanded themselves in a fast speed, and are playing a more and more important role in tourism industry.

The development of socialist market economy of the present age has to be motivated by such humanism as scholar-businessmanship,which should be combined with the localization of hotel management.

From Meng Liang Lu,we can have a view of hotel management characteristics of the Southern Song Dynasty,which can also provide some insight to modern catering industry.

By analysis the question which existed with our country hotel marketing and success experience with overseas hotel marketing,point internal marketing strategy,culture strategy,the network marketing strategy,the relational marketing strategy and the detail marketing strategy so on.

The rise of tourism on holiday and festival brings about new chances to hotel marketing.