In this paper the related works in the field of metaphorical thinking,the cognitive mechanism of phonetic metaphors were discussed, and we further attempted to offer a primary explanation of various kinds of phonetic metaphors in both English and Chinese,explore their cultural characteristics particularly.

The term “phonetic metaphor” was initiated by Fónagy in 1999, but he only defined his account from the viewpoint of the iconic relationship between sound (acoustic ways) and meaning,and it has not been taken into systematic research by any domestic scholars.

The possible reason is that its initiator gives phonetic metaphor a too narrow definition,which in turn restricts its application in research field.

After analyzing the issues of enterprise knowledge management in the aspects of theory and practice, the paper comes down to politics metaphor under system metaphor.

On the basis of analyzing the concepts of systems and systems engineering methodology, the paper, reviews their new developments: systems metaphors,system of systems methodologies and Total Systems Intervention.

After introducing the concept of systemic metaphors,this paper points out that metaphors are the bridges linking the problem situations and their corresponding methodologies.

With the reference to the self-sufficient metaphorical system of rural society, and by comprehensive narrative analysis of Zhao Shuli\'s novel writing in the 1940s, we can find the interactive and intermingling interior trace to blend the two discourses of "farmer survival"and "rural revolution"together.