Two examples,the concentration identification of five polyethylene glycol 200(PEG200)solutions and the brand identification of three.

Brand identity and brand identification are two different concepts.

The key elements of the establishment of brand identification include brand quintessence,central identification,extending identification,theme of value and the relationship between brands and consumers.

The brand recognition is the core of brand.

With the analysis and synthesis of brand elements,we can establish an hierarchical and practical 4-dimension brand identity system,including a cultural subsystem and a product subsystem,in which the brand tenet serve as its soul and spirit.

Brand personality is one of the cores of brand identity system.

Building brand identity is a very important step in strategic brand planning.

It analyses the problems existing in brand concept and management through advertisement, price competitions and other phenomenon, which appear these years in domestic market.

The design of practice image of higher vocational schools can be done through three aspects:refining school spirit,making out core value view and building mind identity system;creating unique sight line for campus environment and culture and designing visual identity system;building favorable systematic culture envi.

Starting from studying the tourist product of heritage and modern tourist product, this paper analyses the mind identity of tourist image in the cultural field.

Complete products identity is formed by mind identity related to enterprise conception and brand spirit as well as product external visual performance guided by mind identity.