As the important component of the urban competitiveness, the construction of the urban brand becomes a main route that numerous cities explore development, city international brand building will become the important content of urban development.

Analysis on construction of city brand system and its positioning;

The discussion on the conceptual framework of city brand from the perspective of customer;

The diflerence and similarity and interaction between enterprise brand and city brand;

Creating the urban brand by using the marketing model of 4V;

Building Urban Brand: A Perspective of Public Relations;

The localization of urban brand is closely associated with urban planning.

The design enterprise must found the global brand strategy;Has the international brand the management;Makes the design enterprise the brand core competitive ability;Designs the clothing to have to face specialized,the high tech direction,the brand management role development.

Meanwhile, Chinese internal market is facing fierce international brand competition, with the trend of internationalization in Chinese market.

However, Chinese rag trade still stays at the stage of "manufacture" and lack our own international brand.

The Location Selection of International Brands in China——Set Beijing and Shanghai as an Example;