From early 1990’s first came into China market to 2004 boomed in China market after releasing open retailing policy, foreign luxury brands strengthened their focus in China market.

According to Reference Group Influence Theory,this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.

Based on the situation analysis,the article points out five marketing strategies for Chinese luxury brands by adopting selective retailing model to step out the difficulties and developing in China market.

This papers claims boldly that it is time to develop China s luxury industry and discusses detailedly the necessity, feasibility and positive effect of developing china s luxury industry based on the study of forgn(?)in luxury goods, luxury brands and luxury industry according to China s luxury goods current situation and China s actual basic condition.

In order to maintain the sustainable development of luxury consumer market, meet people\'s consumption demands of fashion , more luxury brands eager to build up second-line brand, and many second-line luxury brand has made tremendous success, what\'more ,some second-line brand has being more popular than its front-line brand.