Brief Analysis of the"Hardening"of Soft News;

The power of soft news comes from its salient linguistic deviations such as the use of foreign words, coinages, idiomatic deviations, one-word metaphor, simultaneously alliterated-and-rhymed words, deviant narrative structure etc.

From four points of view, we have an insight into the duality of soft news, they are: the closely connected with folk rumor; the merge of recounting between soft news and cyber texts; the share of global news resources; and the tendency of new dividing among mass communication.

Advocacy in Environmental Reporting and its Conflict with Objectivity;