Sustaining development of insurance industry of China relies heavily on innovations of insurance companies which haven t behaved so well in the past years.

Being confronted with the challenge after " entry to WTO " and facing the enormous potential insurance market, China national insurance companies should seize the opportunity, be ready for the challenge, and adopt the positive marketing strategy to improve its competence in the market .

The impact of entry into WTO on Chinese insurance business;

11”terrorist attack, the international insurance market s uffered huge impact and the biggest loss in the history, and the Iraq War brings about the new challenges to the international insurance business.

This paper introduces the definition and connotation of the customer relation management (CRM), points out the necessity of carrying out the CRM in our country s insurance business, and puts forward some suggestions on carrying out the CRM in our country s insurance business.