From the following three aspects, that is, the analysis of the "correct world", reversion of the "red" and "white" world and the overturning the established world, Zhang Ailing s medium-length novel Red Rose and White Rose questioned and overturned the gender concept in the patriarchy-centered cultural context.

This paper makes an analysis of female university students disadvantage in seeking employment from political,economic,cultural aspects and puts forward solutions through the development of market economy,reestablishment of social notion of gender,perfection of social security system,improvement of quality of female university students and encouragement of their self-employment.

The ability through which the media operator cognizes gender conception and analyzes social phenomena by use of gender analysis approach , to some extent, determines the media s gender orientation and affects the gender conception of the general public.