1) slogan
[英]['sləʊɡən] [美]['slogən]
n.口号，标语，短而吸引人的广告用语
2) English advertising slogans
英语广告口号
1.
Alliteration is widely used in English advertising slogans,and it is the core of advertising to enhance its promotion effects.
基于此,在英语广告口号的汉译中,除了充分利用汉语的音韵修辞以外,还要借助于其它手段进行补偿,如四字格、对偶、排比、固定结构等。
4) advertising slogan
广告标语
1.
The essay briefly introduces the features of advertising slogans.
其中,广告标语是整个广告的精髓。
2.
The creation of advertising slogans is the outer embodiment of an ad.
广告标语创意是广告企业文化精神的外在体现。
5) advertising language
广告用语
1.
This paper compares the self-concept between American and Chinese in the context of advertising language.
以英汉广告用语为例,考察了广告传达给目标受众的文化信息:自我理念。
2.
The analysis of the potential positive/negative effect of advertising language when it follows/violates C.
但广告的策略也不乏失败的案例,通过实例分析广告用语遵循或违反合作原则与礼貌原则后产生的正负面效果具有现实意义。
3.
In recent years,many linguists began to look into advertising language from pragmatic perspective.
近几年,不少语言学家开拓了研究广告用语的新途径,即从语用学的角度来分析广告用语,其中语用预设更是成为广告用语研究中的奇葩,受到了学者的重视。
6) advertisement
[英][əd'vɜ:tɪsmənt] [美]['ædvɚ'taɪzmənt]
广告用语
1.
The Impacts and Reply of the Advertisement Terminology to the Chinese Education;
广告用语对语文教学的冲击及其应对
2.
Cognitive context has great importance in advertisement understanding.
认知语境对广告用语的解析起着非常重要的作用。
3.
Felicity and shared ness,which are essential to utterance understanding in advertisements are often attributable to the pragmatic presuppositions.
广告用语对语用预设的利用很大程度上反映了这种策略
补充资料：标语
用简短文字写出的有宣传鼓动作用的口号。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条