1.
On the Loanwords in Logo and the Advertisement Title--from the cultural translation to the language standard
商标、广告标题用语中的外来词研究——由文化翻译到语言规范
2.
Ambivalence as a Pragmatic Strategy in Commercial English Advertising Captions;
模棱两可—英语商业广告标题中的语用策略
3.
Problem on translation from Chinese to English in outdoor advertisements and slogans;
户外广告、标语汉译英中的社会语用问题
4.
This article discusses through examples the rhetorical characteristics of the headlines of English advertisements.
本文运用大量实例论述了英语广告标题的修辞特点。
5.
A Study on the Speech Act Characteristics of Commercial Advertising Slogans
对商业广告标题语的言语行为特点研究
6.
A Pragmatic Analysis of the English Version of Some Advertisements Inside the National Boundary of China;
中国境内部分英文广告语用问题分析
7.
Comparative Research of Newspaper News Title and Advertising Language of Level;
报纸新闻标题与平面广告语的比较研究
8.
Translating English Advertisement Headlines: From the Perspective of Discourse Analysis;
从语篇分析角度浅谈英文广告标题的翻译
9.
On C-E Translation of Public Service Advertisement Slogans--From the Perspective of Pragmatic Translation
从语用翻译视角探公益广告标语的汉英翻译
10.
as Li Ning's advertising slogan says.
正如李宁广告标语所言。
11.
A Tentative Analysis of the Problem-Solution Discourse Pattern and its Variants Employed in Advertising Discourse;
问题——解决型语篇模式在广告语篇中的运用
12.
Language functions of advertisements;
广告的语用分析——从言语行为及语境谈广告
13.
An Analysis of Fulfillment of Communicative Intention of Advertising Slogans in English with Relevance Theory;
用关联理论解读英语广告标语的交际意图的实现过程
14.
Small profits and quick returns.
薄利多销〔商店广告用语〕。
15.
Advertising language is a means for the addresser to attract the addressee.
广告语是广告商用来吸引广大用户的一种手段。
16.
An Analytic Study of Advertising English and Its Translation;
广告英语的语言特色、翻译标准及策略
17.
On the Features of False Advertising in Commercial English Advertisement;
论商业英语广告中虚假标榜语的特点
18.
On Metaphors in Slogans of Advertising English by the Cooperative Principle
从合作原则看英语广告标语中的隐喻