1) Creative talent
(广告)创作策略，创意
2) advertisement creativity strategy
广告创意策略
1.
The theory of advertisement“say what”is a kind of advertisement creativity strategy theory.
广告“说什么”的理论就是广告创意策略理论,USP理论、品牌形象理论、定位理论是20世纪最具代表性和最有影响力的三大广告创意策略理论。
3) advertising originality
广告创意
1.
On advertising originality from the perspective of consumer psychology;
从消费者心理谈广告创意
2.
Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.
本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发,结合中外经典服装广告创意的案例分析,来阐述广告创意对服装营销所具有的重要意义。
3.
Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.
广告创意批评是代表社会的主流文化对广告创意作出的评价,目的是指出和纠正广告创意中存在的不良倾向,研究和阐释广告创意规律,形成广告创意人与受众之间互相适应、互相提升的良性循环关系。
4) advertisement creation
广告创意
1.
Emotional Expression is an important expression way of modern advertisement creation.
情感诉求是现代广告创意的一种重要表现手段。
2.
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
3.
We should broaden our vision in the study of advertisement creation to be regard as a strategy to display advertisement,and make a manifold research from the macroscopic angle of the system of advertisement activities.
开拓广告创意研究的视野，把广告创意作为一种广告表现战略，从广告活动系统的宏观角度对广告创意的定位策略及其有关问题进行多层次、多向度的研
5) advertisement creativity
广告创意
1.
The advertisement creativity is challenge to the advertisement writer ability,but it requests the advertisement writer to have to ponder can not beg in the inspiration.
广告创作中最重要、并且将影响到最终传播效果的就是广告创意这一环节。
2.
The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media.
商业广告创意中的视觉化转型,是社会发展和多种媒体集约作用的结果。
3.
The research of Advertisement Creativity is becoming a heating topic in the academic area and practical area.
广告创意可以称的上是当今广告界最流行的词藻之一,更有甚者,将是否具备创意性作为衡量好广告的最基本标准。
6) advertisement originality
广告创意
1.
The immortal advertisement originality tactics—Enlightment from P&G cleanse articles entering into Chinese market;
不朽的广告创意策略——P&G洗洁品进军中国的启示
2.
The immortal advertisement originality tactics --Enligbtment from P&G cleanse articles entering into Chinese market;
不朽的广告创意策略──P&G洗洁品进军中国的启示
3.
Emotion appealing is one of the important expressing means for modern advertisement originality.
情感诉求是现代广告创意的一种重要表现手段。
补充资料：促销和广告竞争策略
促销和广告竞争策略：这是垄断性竞争企业为加强自己的市场地位而可采取的第三种竞争策略，它是企业价格竞争和产品差异化竞争的一个重要补充，它能够企业产品的需求曲线外移并使弹性趋小，从而有利于定高价和扩大销售量。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条