1) advertising creation
广告创作
1.
It points out: advertising creation is a selecting among the appropriate choices at the levels of words,sentences and rhetoric devices under some constraints of consumers,costs and the feature of the goods.
通过音韵、词汇、句式、修辞的选择把商品的效用表达出来,促进目标受众做出一些相应的经济付出行为(购买商品),这是广告创作至关重要的话语机制和符号制作原则。
2) copy creation for ads
广告语创作
1.
This paper explores the cultural connotation of copy creation for ads, and it is pointed out that copy creation is a type of culture.
文章从文化的视角探讨广告语创作的文化意蕴,指出广告语的创作既是一种文化现象,又是一种文化形态。
3) copywriters
广告创作者
4) On Advertising Creation
广告创作论
5) Creative talent
(广告)创作策略，创意
6) advertising originality
广告创意
1.
On advertising originality from the perspective of consumer psychology;
从消费者心理谈广告创意
2.
Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.
本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发,结合中外经典服装广告创意的案例分析,来阐述广告创意对服装营销所具有的重要意义。
3.
Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.
广告创意批评是代表社会的主流文化对广告创意作出的评价,目的是指出和纠正广告创意中存在的不良倾向,研究和阐释广告创意规律,形成广告创意人与受众之间互相适应、互相提升的良性循环关系。
补充资料：广告创作“五I”要素
广告创作“五I”要素
"five-I"elements of advertising layout
广告创作“五I，，要素(“five一I，，elementsof advertising layout)广告制作的基本要求，也是衡量一则广告好坏的重要尺度。因五个要素的头一个英文字母均为I，故称“五I”要素。即:(l)主意(I dea)。广告要有明确主题，给人以鲜明的概念。(2)影响(Impaet)。要能感染别人，有吸引力。(3)兴趣(In tereso。使视听者对广告产品产生兴趣。(4)信息(Information)。要给视听者有关产品信息或资料。(5)推动(I mPulse)。广告要能推动人们的购买行为，成为一种推动力。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条