Objective To deal with the inconvenience that doctors have to use current name but not trade name in writing the prescription after the institutional reform of medicine.

The special name belonging to a well-known commodity is a new type of intellectual property which is protected by Law Against Unfair Competition.

The name of a commodity is the conversational tie between manufacturers and consumers,just only the commodity naming which contains aesthetic expectations,include rhetoric factors,emageaestkotit aesthetic,and connotation aesthetic can gain the good sense of the consumers,open the sell road,and create the good commercial opportunity.