This paper briefly distinguishes between the lexical meanings of “Quan”and “Zheng”first,analyses in detail the categories of the noun modified by “Zheng(ge)+N”and “Quan+N”,and their different focus in meaning and cognitive perspective.

Meanwhile,Pragmatic inference,dynamic contextual theory and lexical pragmatics from the perspective of cognitive pragmatics provide brand-new interpretation towards lexical items,which offer great enlightenments towards college English lexical teaching as well.

It looks into the addresser s subjectivity and cognitive multi-perspectives by emphasizing that man is the user of a metaphor and also the constructor of its meaning.

The present study first gives a brief introduction on cognitive pragmatics;then it centers upon the theory of pragmatic module and holds that pragmatic process is not the process of modularization;finally ,one of the important issues of cognitive pragmatics,pragmatic understanding,and the viewpoint of cognitive context on ve.

In the 1980s,the relevance theory as a basic theory of cognitive pragmatics raised the assumption that the process of utterance interpretation is equal to the choice of the best context after inferences in order to find the relevance between utterance and context.

This paper first discusses the relationship between prototype theory and cognitive pragmatics and then makes a contrastive analysis of the traditional componential analysis in semantics and the prototype approach to meaning.