From the point of view of tourist behavior research,The authors applied the psychological definitions of perception and cognition and used on-line literature analysis method to summarize and distinguish the conception of tourist perception and cognition focusing on the result of evaluation to tourist activities.

This paper,from the aspect of tourist perception,is to set up an Evaluation Model of Tourists Perception of the Authenticity & Satisfaction of Ancient Village Tour.

The commerce and tourism sectors constitute the renewal plan focusing on the growth of economy index, which cares so much of profit-earning that wears the historic characters away.

In recent years, with the boom of tourism in Zhouzhuang town, Zhouzhuang town has attracted more and more tourists, which quickens its development in tourism commerce.

With the trend of wide development of tourism commerce in heritage sites, the tourism commercialization has brought changes into the social structure, cultural atmosphere and other aspects of heritage sites.

The evaluation of tourist perception involves a lot of factors,and the appraising information is not complete and exact entirely,which determines the gray nature of the evaluation system.

Analyzing problems and solutions emerged with the development of agri-tourism destinations in minority areas from the angle of tourist perception is of theoretical and practical significance for solving "three agricultural problems",promoting the construction of new socialist countryside in minority areas and even the whole western area.