In event marketing communication of enterprises, on the basis of truth and goodness of public benefit, according to own brand program and development plan, enterprises use or produce some events which make for sale and brand image to spread commercial or noncommercial information, in order to arouse attention of mass media and public and finally realize own certain target.

An Analysis of the Marketing Communication in the New Media Age;

To Research the Operation Model of Integrated Marketing Communications of "Swellfun" Alcohol;

Research on Marketing Communication for Second-hand House Trading Agent of Wuhan;

This essay analyzes the trait,function and effect in Pu\'er tea reporting and inspects the merits and faults in Pu\'er tea marketing communications by focusing on the reports in Chun Cheng Wan Bao from the year 2004 to 2008.

The enterprise marketing communications must pay attention to the influence of new media,give play to the advantages of new media,and innovate means of marketing communication,so as to grasp the consumer demand and occupy the market.

The effect of event marketing on the process of enterprise operation;

Research on the Effect of Event Marketing to the Tourism Intention of Urban Residents;

According to theory development inner logic,we divided it into three periods: traditional advertising theory featuring product promotion,advertising theory in its transitional period and modern advertising theory based on marketing and communication.