1) Marcom manager
营销传播管理者
1.
The competition of the enterprise IMC strategy is the competition of Marcom manager s quality.
营销传播管理者是执行整合营销传播(IMC)战略的企业传播新主体,是集经营管理、营销和传播职能为一体的新职位,企业IMC战略的竞争实际上是营销传播管理者素质的竞争。
2) Marketing Communication
营销传播
1.
An Analysis of the Marketing Communication in the New Media Age;
新媒体时代营销传播的有关问题探析
2.
To Research the Operation Model of Integrated Marketing Communications of "Swellfun" Alcohol;
“水井坊”酒整合营销传播模式研究
3.
Research on Marketing Communication for Second-hand House Trading Agent of Wuhan;
武汉二手房中介公司营销传播研究
3) marketing communications
营销传播
1.
This essay analyzes the trait,function and effect in Pu\'er tea reporting and inspects the merits and faults in Pu\'er tea marketing communications by focusing on the reports in Chun Cheng Wan Bao from the year 2004 to 2008.
本文以昆明市《春城晚报》2004年到2008年关于普洱茶的宣传报道为例,分析了媒体对普洱茶宣传报道的特点、作用和效果,探讨普洱茶营销传播中媒体策略的成功与不足。
2.
The enterprise marketing communications must pay attention to the influence of new media,give play to the advantages of new media,and innovate means of marketing communication,so as to grasp the consumer demand and occupy the market.
企业营销传播应对新媒体强大的影响力予以充分重视,并利用新媒体渠道多,反馈及时,互动性强等特点,不断创新营销传播手段,把握消费者需求,占领消费市场。
4) Media Marketing Management
传媒营销管理
1.
Analysis of the Innovation of the Media Marketing Management from the Perspective of Path Dependency;
基于路径依赖的传媒营销管理创新研究
5) marketing and communication
营销与传播
1.
According to theory development inner logic,we divided it into three periods: traditional advertising theory featuring product promotion,advertising theory in its transitional period and modern advertising theory based on marketing and communication.
根据理论发展的内在逻辑,我们把其分为三个时期,即以产品推销为核心意义的传统广告理论、转型期的广告理论和以营销与传播为理论基点的现代广告理论。
6) the theory of brand marketing propagation
品牌营销传播理论
补充资料：传播者人格品质
传播者人格品质
personality of communicator
传播者人格品质(personality。f eom-municator)传播者个人所具有的心理品质。经过心理实验证实的传播者应当具备的良好人格品质主要有:权威性(霍夫兰和韦斯，1951，等等);公正性(沃尔斯特、阿伦森和阿伯拉罕，19“，等等)、对受传者的良好期待(罗森塔尔和雅克布森，1968，等等)、作风民主(勒温、李皮特和怀特，1939，等等)、真诚(诺尔曼·安德森，1968，等等)、热情(阿希，1946，等等)，等等。 (纬向前撰匪亘国审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条