1.
Research of Principles and Strategies in Enterprises Event Marketing Communication;
企业事件营销传播的原理与策略研究
2.
Taking the advantages of media incidents to make public advertisements in contemporary era is called "events marketing".
现代大众传播时代,利用媒介事件做公关广告,在市场营销中属于一种事件营销。
3.
Research on the Effect of Event Marketing to the Tourism Intention of Urban Residents;
事件营销对城市居民出游意向的影响研究
4.
Retrospect and Reflection on Event Marketing of Enterprises during the Special Period of SARS;
关于“非典”时期企业事件营销的回顾与思考
5.
An Analysis of the Event ant Its Marketing and Propagation--Take the event of "The Caravan and the Tea Transit Route·Paying the Auspicious Tribute Tea to the Capital" as an example;
事件营销传播分析——以“马帮茶道·瑞贡京城”事件为例
6.
An Empirical Study Based on Travel Motivations and Constraints on Marketing in large Sport events;
大型体育旅游事件营销问题研究——基于旅游动机和旅行限制的因素
7.
ANALYSIS OF URBAN GROWTH MANCHINE BASED ON GREAT EVENT MARKETING--CASE STUDY OF NANJING NEW OLYMPIC CITY;
地域大事件营销效应的城市增长机器分析——以南京奥体新城为例
8.
An Analysis of Erroneous Event Marketing in Scenic Spots--Taking the Event of Airplanes Flying through Tien Men Hole Again as An Example;
旅游景区事件营销误区透析——以飞机再次穿越天门洞为例
9.
Research on Description of Key Events Marketing Influence Consumer's Evaluation of Brand Image
关键事件营销描述方式对消费者品牌形象评价的影响研究
10.
Relying On CCTV, Grasp The Opportunity Of Event Management
依托央视平台 把握事件营销时机——东风雪铁龙“中法文化年”创新广告案例
11.
Discussing the Enterprises Marketing Morals from "Water Pollution " Incident;
从“水污染”事件探析企业的营销道德
12.
Marketing Strategy Adjustment to External Contingency;
企业应对外部突发事件的营销策略调整
13.
Marketing of the Corporate Social Responsibility Based on the Bursts of Public Crisis Events
基于突发公共危机事件的企业社会责任营销
14.
On the Marketing and Management of College Events;
略论学校特殊会展事件的营销和管理策略——以UNL Vino~为例
15.
SWOT’s applying research in Meniu marketing strategy after "problem milk powder" event
“问题奶粉事件”后SWOT在蒙牛营销策略制定中的应用研究
16.
Research on the Essence and the Idea Innovation of the our Country Athletics Game Marketing Study;
体育赛事营销的本质及营销观念创新研究
17.
Analysis of Marketing Strategies of China's Sports Competitions from Visual Angle of Service Marketing
服务营销视角下的我国体育赛事营销策略
18.
Analysis of the Marketing Science for Sports Competition and Related Products
体育赛事及其赛事产品的营销学分析