An overview of trademark translation in China since 1990s

This paper aims to discuss today s "defamiliarization" inclination of trademark translation from the translation of "Shopping Mall".

This paper is meant to probe into the relationship between the Chinese-English thinking differences and C-E business translation and the effect the former has on the latter.

This paper aims to use the schema theory to analyze brand name translation.

It is hardly too much to say that a good brand name and brand name translation influence consumers’attitude to a particular goods and its consumption.

This thesis attempts to explore the approaches for BNT (brand name translation) through analyzing the brand name formations and its characteristics: literal translation, transliteration, free translation, mixed translation, complementary translation and communicative translation.

Application of Translation Equivalence Theory to Business Translation;

Therefore, business translation has become a new field for deep research.

Despite the enormous interest, the translation study has been found concentrated on word choosing, grammar transfer, and concrete translation techniques, far from systematic—a satisfactory business translation involves more than that, such as translator s role, hetero.