First of all, the observation styles of the creation shifted from the objective and naturalism observation in Impressionism to the inside forward fixed gazing in Neo-impressionism, and then, Expressionism was in favour of the inside observation based on inner life, While Cubism stuck in reconstructing the form action in a many-sided perspective.

Apoliticalization,ahistorization,decontextualization,simplification,romanticization and male gaze are the main characteristics of the tourist ways of seeing.

An image ought to be supported by its social foundation, yet, in a deeper sense, its formation directly depends on the image builder s approaches to observation (as restricted by time, distance, frequency, visual angles, prejudice, etc.

Looking closely at the codes of the capitalist visual culture and the sign system in the consumer society, and examining various forms of spectatorship and looking relations inscribed in and elicited by the predominant images, the paper investigates the different mechanisms of id.