Research on Marketing Organizational Structure of Auto Brand Companies Based on Value Creation;

The article does some research on different automobile brands and comes to the conclusion that design style is not the same between the different regions and countries.

Through analysis of successful operation to the world s top brand automobile enterprise,according to some flaws and the characteristics in our automobile brand,several strategies are proposed to mold our automobile strong brand.

Metaphors are abundant both in Chinese and English automobile brand naming,in which there are homogeneity and heterogeneity.

Forming of corporate brand shows not only the personality characters of supervisors and staff in one company,but also individual preference from corporate brand builder and stakeholders.

One is in the innovation of branding strategy which transforms from the building of the product brand to that of the corporate brand.

Corporate name is the cornerstone of corporate identity,and is one of the key elements of corporate brand.

Trans-country Automotive Company Entering into China Automotive Market;