Chinese Animated Cartoon had enjoyed great fame in the world in the past tens of years.

Entering the 21st century,in the context of cultural globalization,American animation movies,which are based on the advanced technology,innovative ideas,and the mature industrial production,enjoy a good reputation in the whole world.

The paper proposes that only be combining traditional cultural national elements with the film,can animated film find its own way into the future development.

But what is the soul of the animated film in the digital age?Sentiment is always the essence and the core of creativeness in animated film art,it decides the success of the work,it is the essential soul in the animated film art.

This thesis aims to discuss the translation of an American animated film Kung Fu Panda from the perspective of Relevance Theory and to further show Relevance Theory\'s influence and interpretation on cartoon film translation.

The Olympic animation’s population shows the brand communication’s great strength in promoting the construction of China-made animation.

The purpose of this essay is try to find out a win-win strategy of domestic movie box and with good quality, exploring multi-marketing patterns that really fit in with domestic movie market through analyzing the present situation of domestic film devel.