Based on the perspective of linguistic communication,the author purports to establish a new rhetoric theory-rhetoric modulating theory.

A Brief Survey on the Rhetoric Features of The Art of War ;

The use of rhetoric and aesthetical transformation in English advertising slogans;

An Analytical Comparison of the Translation of Rhetorical Devices in the Three Chinese Versions of Jane Eyre from the Perspective of Functional Equivalence

This paper attempts to look into the rhetorical devices used in English advertisements to further understand the language features of advertising.

Therefore this paper will analyze and study the title writing in the aspects of diction, structure, tense, capitalization, omission and rhetorical devices.

Anticlimax, a humorous figure of speech, refers to a sudden change of speech from something serious or exciting to something unimportant or uninteresting.

This thesis analyses its characteristics shown in the choosing of word,the syntax and the figure of speech.

This article,focusing on his various and ubiquitous simile throughout his stories,is to analyze the conditions and functions of his usage of figure of speech,to ascertain his artful style and achievements.

The rhetorical emphatic sentence is a sentence that is to emphasize the certain part of the sentence by means of changing words order, sentence form,etc.

The student is very importance at the rhetorical of song periods.

“Hu wen jian yi” (互文见义) is a kind of usual rhetorical figure in ancient chinese.