With competition and the customer contest cost rising in the service industry, the problem of customer relationship commitment has become a focus of the marketing practitioners and researchers.

The Customer Relation Marketing Strategy of Joymain Company;

Comparing and analyzing the characteristics of cooperation enterprises, running environment and customer relation asset management, the paper proposes such tactics of implementing the agreements as restraining exception, establishing returns, etc.

Service Recovery's Theory, Model and Empirical Analysis Based on Customer Relationship;

An Empirical Study of Service Encounter's Effect on Customer Relationship in Telecommunication Industry

The environmental changes and technological advance both make it necessary and urgent for enterprises to immplement customer relationship management.

The Study on Impacting Factors of Relationship Commitment of Agri-product Marketing Channels;

Impact of trust.and relationship commitment among supply chain partners on information sharing and operational performance

Results show that enterprise can not only improve its customer relationship commitment but also promote its revenue .