The real nature of corporate governance is explained as a coordination mechanism on networks relationships,and the corporate should set up the networks relationships of value,social networks relationships and customer networks relationships,and take governance a.

For IT enterprises, it has become a common concern that how to use all kinds of social networks relationship, value networks relationship, customer networks relationship, and knowledge networks relationship rationally to establish a better social image, access more social resources, reduce business transaction costs, and improve governance efficiency.

This paper makes a systematic study of the evolving role of customers and classifies the knowledge activities in customer networks based on knowledge acquisition and leverage.

The Customer Relation Marketing Strategy of Joymain Company;

Comparing and analyzing the characteristics of cooperation enterprises, running environment and customer relation asset management, the paper proposes such tactics of implementing the agreements as restraining exception, establishing returns, etc.

Service Recovery's Theory, Model and Empirical Analysis Based on Customer Relationship;

An Empirical Study of Service Encounter's Effect on Customer Relationship in Telecommunication Industry

The environmental changes and technological advance both make it necessary and urgent for enterprises to immplement customer relationship management.

Based on the expectation disconfirmation theory and measuring theory,this study proposed a theoretical model which reflects the relations among e-service quality(E-SQ),customer expectation and e-satisfaction.