The theoretical design of market employment model in socialist China consists of seven aspects.

Bring Up College Graduates Employment Market;

The difficulty of college students finding job lies in that the employment market imperfect,specialized courses and fostering mode unsuitable for the market,the views of some college students in employment out-ofdate and so on.

On the other hand,actively opening up employment markets to explore possible ways of occupations across whole committy and help our graduates find jobs in different fields and tra.

On harmony of training target in universities and job market;

Meanwhile, a university-based job market guidance system should be established, which will serve graduates far better than before in employment policies, skills, laws, etc.

Besides,vocational education institutes should always keep itself employment-oriented,and maintain a close eye at the job market so as to figure out a practical system facilitating students employment.

On the bases of analyzing the advantages and disadvan- tages of tangible employment marketing and intangible employment marketing,this paper puts forward the conception of employment marketing system for higher vocational students.

Asymmetric Information can reduce the marketing efficiency,and the Asymmetric information in graduates employment marketing is a main cause to the employment difficulty of the university graduates.

Firstly, this paper introduces the definition of employment marketing for college and university graduates and the rationale.

Focusing on university graduates employment marketization,this paper analyses the hindrances of our university graduates marketization,sums up the experiences of foreign university graduates employment marketization and puts forward some solutions to the betterment of our university graduates marketization.