Through the analysis of the interior value model of products,the balance problem between the practical value and emotional value was investigated.

First,compared with world fine arts,regional arts obtain more emotional value.

One can find the emotional value between Tu and Li,the temporal value of Li s poems and the aesthetic one of precedent in poetic review,which are reflected in the Tu s poetic comment of Li s works.

Based on the theory of perceived value, this paper examines the impact of perceived value as a second-order factor on users acceptance behavior, which includes four dimensions: financial value, quality value, emotional .

This paper analyzes the dimension of the perceived value and relationship quality at first,and then hackles the causality of them.

Combining with perceived value,this paper analyses consumers decision behavior,and puts forward important research hypotheses influencing network consumer s decision behavior.

It consists of two dimensions: perceived competence and perceived worthiness.

Based on existing literature,this study developed a conceptual model for building e-loyalty,and identified value perception,satisfaction experience,and trust as the key psychological variables affecting e-loyalty,then empirically tested the conceptual model and a series of causal linkages among these variables.

The thesis tries to discuss the impacts of national affect on rewriting in translation,pointing out that translators patriotic feeling,aesthetic feeling and value feeling can influence the rewriting in translation.