Having used the theory of institutional economics to initially explore the informal commercial system initiated by shanxi merchants and its role in prospering Shanxi commerce ,the article holds that the family selfish sense, the family ethics codes,the folk commercial spirit of "worshiping commerce and putting stress on money "and the thought of the Con.

In addition,for the reason of kin,they often pay attention to their family,reflecting strong household consciousness and local complex.

On self-esteem consciousness behind the impression female in the collection of Huajian School;

Nowadays,the official oriented consciousness mainly appears to be that the official s value is foremost、 official s "truth" is foremost、official s interest is foremost、bureaucratism is rampant and cahoots between trader and official is serious.