To Identify Japanese National Character from Development of Sino-Japan Relationship;

American National Character and Its Advertising Language;

From living environment,national character,natural view,aesthetic psychology and other aspects the differences of Chinese and the western construction ways in traditional residential architecture are analyzed;reasons caused the differences are discussed in order to provide ideas for architects.

Introversion, conservatism, tolerance, and forbearance are the basic traditional national nature of Chinese people.

From the structure o f productive forces, production relations, national nature, national spirit, id eology and systematic superstructure, Jiang Zeming creatively points out the the ory of political education in the research of thoughts and states that the ideol ogy serves internal mechanism of economic construction by means of national natu re and national spirit.

This article analyses the basic color words: black,white,red,yellow,blue,purple and green by cross-cultural comparison to probe the cultural origin of likes and dislikes of colors between Chinese and Western nations.