Certain ideology, either enforced by the patronage or unconsciously influenced by the guiding ideology in the receiving language culture (translator s own culture), according to the theory of ethnocentrism, has a decisive influence on translation.

Translation is an important means of intercultural communication,during which process cultural hegemonism and ethnocentrism in intercultural communication are represented through various forms.

This paper probes the underlying problems in intercultural communication from the perspective of implicit culture,stereotypes and prejudices,ethnocentrism,so as to enhance communication between different cultures.

During these periods the central information of the sequence of establishment and collapse is made up of "self-orientated nationalism" and "benefit-orientated ideology".

There are two extreme tendency of translationalese:egoethnocentrism and alien-ethnocentrism.

Invisible Man by African American writer Ralph Ellison reveals the intercultural collisions between the White and the Black and the detrimental effects of the former s ethnocentrism on the social life of the latter who have to adopt extreme countermeasures.

This paper intends to expound on Richard Mckay Rorty\'s post-philosophical culture,view of truth,and ethnocentrism.

In Light in August by William Faulkner,through the depiction of the confrontation,contradiction,insanity and desperation of some distorted figures tortured by ethnocentrism and androcentrism,the writer successfully deconstructs and undermines logocentrism and reconstructs the grand notion of humanism.