1.
The creative intention of advertising can not be separated by advertising culture, for advertising culture is subordinate to the culture for the masses.
广告创意离不开广告文化,广告文化从属于大众文化。
2.
For Advertisement Cultural Perspective Research on Sports Advertisement;
基于广告文化视角对体育广告的研究
3.
Advertising Translation in the Perspective of Cross-Cultural Communication;
跨文化交际中广告文化的传递及对译
4.
Translation of Advertising Slogan in Cross - cultural Communication;
跨文化交际中广告文化的传递与翻译
5.
Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;
英语广告的语言特点及中西广告文化对比
6.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
7.
The Philosophical Interpretation of the Advertisement Culture;
广告文化的哲学解读——当代文化批判视野中的广告形象
8.
Overstepping Advertisement Culture--Analys is of Integrated advertisement marketing strategy and corporation culture strategy in Haier Group;
广告文化的超越——论海尔集团广告营销策略与企业文化策略的整合
9.
A Study on Cross-cultural Communication from the Text of Luxuries;
从奢侈品广告文本看跨文化广告传播
10.
Being With Fear to “Regarding Advertisement As the King” --Talks on Business Advertisement and Culture Responsibility;
论“广告为王”——谈商业广告与文化责任
11.
Cultural Presupposition and Cross-cultural Presupposition in Advertisement Texts;
广告语篇的文化内预设和跨文化预设
12.
The Advertising Revolution --A Preface to the Advertising Revolution: on Socialcultural Advertisement;
广告的革命——《广告的革命——社会文化广告论》一书的前言
13.
The Television Advertising of Nestle Coffee: the Consistent Paragon of Advertising Strategy and Culture;
雀巢咖啡电视广告:广告策略与文化契合的范例
14.
On the Cultural Grades of Advertisement and the Levels of Its Acceptors;
浅谈广告的文化品位与广告的受众层次
15.
Weight-loss Ad S VS the Morbid Sli m Culture
减肥广告与病态的苗条文化(英文)
16.
A Comparative Study of Chinese and English Advertising Language in a Cross-cultural Perspective;
跨文化层面的中英文广告语对比研究
17.
Pro-environmental Public Service Advertisements in Chinese and English: A Cross-cultural Perspective;
跨文化视角下的中英文环保公益广告
18.
Cultural Differences and the Comparison of the Acceptability of Advertisement Texts between China and the West;
文化差异:中西广告文案接受的比较