On notice English and its semantic equivalent translation from personal communicative function;

Ostensive-inferential process of advertising captions from perspective of relevance theory;

Based on Sperber and Wilson s Relevance theory, the dissertation analyzes how the audience acquires optimal relevance through the contextual assumption selection in the advertising caption.

In the Anglo-American Law System, losers can fulfill their right of bill by providing guarantees, which should be introduced into the public summons for exhortation to restrict its disadvantage.

Interest of other legal subject requires protection and normal negotiation of bill need to be taken into consideration,thus the institution of bill public summons for exhortation is becoming more and more important.