In the background of economic-globalization,the multinational economic forces(including all kinds of multinationals and the multinational ad companies)have emerged and developed rapidly in China,which brings a new task to the ideology research in ad communication.

On the Relevance Theory s Effective Explanation of the intercultural advertising Language;

Integration of Contemporary International Advertising Media Strategy and Consumer Climate Perspective;

On Cross-Culture Communication of International Advertising;

Through intercultural of intercultura; communication,this paper is to analyze the relationship between international business interaction,cooperation and transnational corporation marketing strategy,laying special emphasis on brand strategy,international advertising and business negotiation.

National character of main capital of advertisement and hetero-culture character of brand——On international advertisement judgment standard;

Therefore, the translation of the international advertisement is more of cultural amalgamation than sole language transition.

With the realization of the global economy,international advertisements have become a very popular marketing means in the international market.