1.
Multinational producer services, globalization, and global cities:a case study of the advertising sector in China;
从跨国广告业看全球化和全球城市——以中国广告业为例
2.
Selection and influencing factor of global expansion model of multinational advertising agencies
跨国广告集团全球扩张模式的选择及其影响因素
3.
A Research on the Intercultural Communication Strategy of Multinational Corporations Advertising in Chinese Market;
跨国公司中国市场广告的跨文化传播策略研究
4.
The Predicament and Countermeasure Analysis of the Intercultural Advertising Communication of China;
中国广告跨文化传播障碍及策略思考
5.
Approaching Strategies of International Advertising from the Perspective of Cross-cultural Communication;
从跨文化传播的角度谈国际广告策略
6.
Approaching Advertising Translation from the Perspective of Intercultural Communication;
从跨文化交际的角度看国际广告翻译
7.
On Chinese Brands Strategy of Cross-cultural Publicity by Advertising;
试论中国品牌的跨文化广告传播策略
8.
Study on the Impacts on the Industrial Competitiveness of Native Advertising Industry by TNCs M&A;
跨国并购对我国广告产业竞争力的影响研究
9.
A Survey of the Interaction between Multinational Companies and Local Advertising Agency Company;
跨国公司与母国广告代理公司“联动”现象研究
10.
Cultural Values Reflected in Television Commercials of U.S. Multinationals in China;
在华美国跨国公司电视广告的文化价值观分析
11.
Internation Advertising Strategies for Multinational Corporations (in China)--A Perspective of Cross-Cultural Communication;
从跨文化传播的角度论跨国公司（在华）国际广告策略
12.
A Cross-cultural Study on Advertising Communication in China and America Applied by American Multinational Companies in Fast Moving Consumer Goods Industry;
快速消费品行业美跨国公司中美广告沟通的跨文化研究
13.
A Study on Cross-cultural Communication from the Text of Luxuries;
从奢侈品广告文本看跨文化广告传播
14.
Cross-cultural and Cross-linguistic Factors in English Advertisement Translation;
英语广告翻译中的跨文化、跨语言因素
15.
A Study on Standardized and Localized Advertising Strategies of Multinational corporations in China;
跨国公司在中国的广告标准化与本土化策略分析
16.
The Research on Cross-Cultural Advertising of China Brand in the Age of Economic Globalization;
经济全球化时代的中国品牌广告跨文化传播问题研究
17.
The Didcuss of the Ideology in Adrentisement Communication of Multination Company in China in the Situation of Economic-Globalization;
经济全球化下在华跨国公司广告传播的意识形态分析
18.
Research on the Problems and Countermeasures of Intercultural Advertising Communication;
跨文化广告传播中的问题与对策研究