An Analysis of Code-Switching in E-Discourse;

This paper looks at this new mode,termed as "electronic discourse"(e-discourse), in terms of its characteristics as compared with those in both spoken and written discourse,with the aim of locating and identifying this new type of discourse.

In contrast to the advertising researches focused on advertising languages generally from linguistic point of view, this thesis tends to regard the TV advertisement constituted by many kinds of symbols as a special textual type, and also tends to describe some general rules of Russian TV advertising texts according to theories of textual linguistic, advertising, and so on.