As a marketing model applied commonly by many European and American enterprises, cause-marketing connects public interests and business profits as a whole.

As the enterprises pay more attention to social responsibility,the cause marketing has already become a high exposing、low costing way which can promote enterprises popularity,but the enterprises in our country do not have a complete understanding about it.

Research on Government Effect in the Development of China Public Welfare;

From the studying thre shold of the publicity, whether it be to achieve and maintain the pub-lic interest as the standards, we can be easy to find the main prob-lems of the privatization of public welfare in the actual operation, which are the following four as-pects: the loss of public interest, the crisis of public value, the lack of government functions, new social problems.

In the future period,rural primary organization will charge its main duty to devecop its public welfare,and parts of administration also will change into public service under the aim of constraction humanious society.

Despite the reality of limited readers and circulation,the college journal still possess big space to develop themselves as public service.

The salt dealers gained huge commercial profits,and their capital flow was multilateral,with donation for social public service being one of them.

In terms of rural compulsory education and public service,to seek the financial support is an efficient way to solve .

The paper first discusses the adequency and prospect of the priority of cause of the pubic good,the improvement of the role of cause of the public good,the embodiment of the priority of cause of the public good in urban design.

The influence of industrial harmony on promoting the privatization of public facilities;