1) Appeal to Pathos
诉诸情感
1.
On the Application of Appeal to Pathos in Business Letter Writing——Analysis from the perspective of rhetoric;
谈诉诸情感在商务信函中的应用——修辞学与外贸商务英语信函写作
2) unemotional
[英][,ʌnɪ'məʊʃənl] [美]['ʌnɪ'moʃənḷ]
不诉诸感情的
3) Art appeals to sentiment.
艺术诉诸情感。
4) emotional appeal
情感诉求
1.
Because of its wide use in modern advertising, emotional appeal has become one of the most prevalent studies in advertising psychology in the West with the concentration on the following aspects: the functional mechanism and communication effects of emotional appeal and the relevant factors that may influence the communication effects of emotional appeal.
情感诉求在现代广告中运用非常广泛,并已成为西方广告心理研究的热点问题之一。
2.
The reason why an emotional appeal advertisement is enjoyed by audience is that it keeps to the emotional rules, and appeals the emotional topics which audience needs, such as gladness, feeling, love, humor, reminiscence.
情感诉求广告之所以备受青睐,是因为它遵循了受众的情感活动规律,通过诉求受众心理需求的情感内容,如欢乐、情爱、幽默、怀旧等,去感染、说服广告受众,进而让受众形成积极的品牌态度。
3.
Emotional appeal advertisement refers to that in the way of emotional persuasion,advertisement appeals emotions to and makes known the truth to the consumers,and in the end to make them produce favorable emotion and attitude to the product in the advertisement.
情感诉求广告是指广告采取感性说服的方法,向消费者诉之以情,晓之于理以使其对所广告的产品产生良好的感情与态度。
5) Emotion Report
情感倾诉
1.
Analysis of the Expansion of Private Words to Public Words Space from Emotion Report in the Media;
从传媒中的情感倾诉看私人话语向公共话语空间的扩张
6) feeling–talking
情感自诉
补充资料：诉诸情感传播
诉诸情感传播
communication by feeling
诉诸情感传播(eommunication byfeeling)通过情感的渠道而进行的传播。许多心理实验证实，传播时诉诸情感更容易在近期内收到效果。般来说，较强烈的情感比较弱的情感的近期效果更明显。诉诸情感的传播效果也受受传者自信程度、受教育程度、兴趣等因素的制约。美国心理学家利文撤尔(Howard Leventhal)等人研究发现，最可能被高度恐惧激起行为的人是那些高度自信的人。而缺乏自信的人在引起巨大恐惧的传播情境下，往往不能立即行动。另外一些实验指出，如果人们受教育程度高，即使是高度恐惧的情境，传播也可能没什么效果:对信息内容感兴趣的人更容易受到诉诸情感的传播的影响。 (林向前撰!巫巫困审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条