The paper studies the key techniques of building the urban rail passenger transportation marketing information data warehouse and the necessity of building the data warehouse system and analyzes the features of the data warehouse,characteristics of the data organization,decision data objects and correlative subjects,with the data warehouse designed by using the Message Package Diagram technology.

Performance appraisal in railway passenger transportation marketing is an important way for railway transportation enterprise to improve its possession percentage of passenger market,but the method using now in railway is not scientific.

Research on Compensation Management System of Marketing System in China Tobacco Shandong Industrial Corporation;

Research on Integration of Marketing Systems Based on Web Services;

Railway Freight Marketing Information System was a large comlicated system which was first built at Huhhot Railway Administration under the call of “railway leaping development ”.