The Application Research of Customer Relationship Marketing in China s Commercial Bank Service Marketing;

In China there are some mistakes in understanding and operation for customer relationship marketing.

This paper uses dynamic analysis, static analysis, qualitative analysis and quantitative analysis to study the basic point on customer relationship marketing theory preliminarily based on marketing and economic theory.

This research takes customer relationship marketing as the theoretical foundation of the study on virtual brand communities,it set up a study system of virtual brand communities research by using the methods of literature analysis,network questionnaire survey,homepage content analysis,case analysis.

By analyzing the connotation of E-commerce logistics distribution, paper puts forward a view that a reasonable and high effective E-commerce logistics distribution system should be an integrated system which is built by physical distribution net, virtual distribution net, and customer marketing net.

A Research on Application of Key Account Marketing in IT Product Marketing;

A Research on Key Account Marketing Strategy of Industry Product Marketing;

A discussion of establishing the customer relationship management system;

Application and research of design pattern in managing complex customer relationship;

Survey on the Formation Mechanism of Traders Customer Relationship on Agricultural Wholesale Markets;